Nonprofit Mission
Overview
How do you tell the story of an amazing nonprofit that has been serving the community for the past 30 years?
Despite this nonprofit service for the community for so long, it was still not as well-known. We set out to change that. 30 years of service and new initiatives mean stories to tell. They added to their fleet of Mobile Food Markets a new, state-of-the-art Fresh Stop Mobile Market. This project was designed to tackle food insecurity head-on, providing affordable and healthy options directly to communities in need.
LET’S STEP INSIDE →
Hebni Quickly Became the Feature Story
Project Scope & Objectives
Event Promotion Handled media for the Fresh Stop Bus launch, a highlight of Hebni's 30th anniversary.
Brand Storytelling Shared Hebni's history. Shared stories of real-world impact and better health achieved by program participants.
Profile & Donor Growth Boosted visibility to draw in new donors and showcase their ongoing impact.
Highlights
Storytelling Success: Worked with reporters to tell Hebni’s 30-year story on fun segments like on-camera cooking demos, participant success stories, and chats with founders.
Event & Ongoing Support: Handled publicity for major events and kept helping with anniversary activities and new projects.
Foundation for Future Growth: Set up tools for ongoing media and donor outreach, using stories, testimonials, and branding.
Results & Impact
Widespread Media Exposure
Hebni got coverage on TV networks, local papers, radio, and podcasts during and after the launch.
Explosive Social Growth:
Social media engagement increased by over 300%, greatly expanding Hebni’s audience and donor prospects.
Human Stories
Collected and shared stories showing how Hebni's programs really help people.
REINFORCED COMMUNITY LEADERSHIP
Strengthened Hebni's role as a go-to for nutrition education and access in underserved areas.
Key Activities
From Press Releases to Media Coordination and Everything in Between
Press Releases Wrote and sent out releases to local TV, radio, newspapers, and online outlets, getting city-wide buzz for the bus and Hebni’s 30 years of service.
Branding & Media Resources Created a branding guide, set up a press page, and put together a digital kit for reporters and partners.
Media Coordination & Interview Management Arranged and prepared spokespeople for multiple TV appearances, print, radio, and podcast interviews. Provided media training and developed key talking points.
Content Creation Put together newsletters, video scripts, and talking points for executives, founders, and local leaders.
Testimonial Collection & Storytelling Gathered stories and testimonials from volunteers, participants, and clients. Turned them into videos and written pieces for social media, online, and print.
A Final Note
The Fresh Stop Bus launch wasn't just an event—it celebrated 30 years of real change, spotlighted healthy community shifts, and showed how smart media and stories can boost a nonprofit's work.
A Testimonial From Hebni
“When I worked with Keren, I loved how she would push me to think out of the box. She took time to understand our nonprofit and developed a strategy that was perfect for us. Her hidden talent is her calmness and her ability to look at a problem from a new viewpoint. She was transparent throughout the process, which I appreciated. She was flexible when we had adjustments to projects. There were no surprise costs or unrealistic promises made, which was refreshing. The results spoke for themselves; we saw a significant increase in media coverage and brand awareness. We love working with her!” Glen Providence