THE MOVIE PREMIER
NOT ALL GLITZ AND GLAMMAR
While movie premieres often look glamorous from the outside, there's a tremendous amount of work happening behind the scenes. For Suzanne Allain—acclaimed author and screenwriter of Mr. Malcolm’s List—the premiere of her book-turned-film was the culmination of years of dedication.
I worked closely with Suzanne to raise her personal profile, highlight her literary accomplishments, and support the simultaneous launch of her film and multiple book projects.
The Details
PROJECT SCOPE
Coordinated publicity for the red carpet premiere and book release of Mr. Malcolm’s List.
Promoted the launch of her follow-up novel, The Wrong Lady Meets Lord Right, including media outreach and book tour support.
Objectives
Increase visibility for Suzanne’s work as both a writer and screenwriter
Build her personal brand independently of the film's studio-driven promotions
Attract media coverage for her books and her role in the film adaptation
The Essentials
KEY ACTIVITIES
Press Releases
Developed engaging press releases to spotlight her novel and screenplay achievements
Media Outreach
Facilitated interviews and media opportunities, especially when studio PR focused on the film's cast
Book Tour Coordinations
Organized and supported logistics for stops during her book tour and launch events.
Media Kits
Distributed approved media kits and photos to journalists for consistent and accurate coverage.
Visionary Voices
RESULTS & HIGHLIGHTS
Suzanne Allain
Suzanne’s reputation as an author and screenwriter grew significantly, with features in major outlets like The Wall Street Journal, plus various magazines and podcasts
The combined promotional efforts brought extra attention to both the film and her novels, expanding her readership
The launch of The Wrong Lady Meets Lord Right was a success, supported by a well-timed media push and organized tour events
CONCLUSION
This project showed how strategic, hands-on publicity can elevate an author’s presence during a major film release and beyond. From press outreach to event support, every step was designed to make sure Suzanne Allain received the recognition her work deserves.
A Final Note
NOTES FROM SUZANNE
“Keren is so conscientious, professional, and proactive! She came up with a PR plan for my book and film release and stayed on top of everything, which took a lot of pressure off of me during a stressful time.”