IT’S TAFFY TIME
PROJECT OVERVIEW
Who doesn't love candy? Especially America's iconic Salt Water Taffy, which even has its own national day.
This project kicked off when third-generation taffy maker John Zeno reached out to get more publicity for Zeno’s World Famous Boardwalk Taffy. He basically said, “Get me on TV”.
We jumped at the chance to spotlight the brand and share its long-lasting story. Because everyone loves candy and a good story!
Feature Story
KEY OBJECTIVES
Secure Media Exposure: Focused on getting Zeno’s featured on TV, highlighting the charm, legacy, and uniqueness of their salt water taffy.
Build Brand Visibility: Build on existing press to create buzz and attract more attention to this beloved treat.
Activities and Support
TV Feature Coordination: Set up and helped with a news segment for Zeno’s, showing the taffy-making process and the company's lasting legacy.
Behind-the-Scenes Documentation: Took photos of everything, including a big interview with News 6, to capture the fun and skill involved.
On-Site Assistance: Gave hands-on help during filming at Zeno’s to keep things running smoothly and looking great. Supplied the journalist with facts & figures, B-roll, and other info they needed.
The Details
SWEET EXTRAS
We were happy to have secured coverage of World’s Most Famous Taffy in various outlets. Check out press coverage of Zeno’s on their press page!
This project successfully blended fun, nostalgia, and strategic PR to sweeten Zeno’s public profile.
John’s News 6 Interview
We had a great time with our favorite reporter!
Everyone loves watching candy being made.
JOHN ZENO LOUISES
“She is always on top of things and keeps everything prioritized, which is always difficult when dealing with me as I thrive in organized chaos. She always answers every question I have and, most importantly, will make sure I have all the info in advance before I need it. She is a master of preparation.
Lastly but MOST importantly, she is SO much fun to work with, which is a huge bonus when we are dealing with the candy and ice cream business. As a 3rd generation owner of a business that is 75+ years old, I can tell you the most important part of success is the people you choose to work with and I am so happy that I chose Keren....or better yet... she chose me!